Tips To Improve Your Marketing Messages With Music

Communicating your marketing message, building relationships of trust and giving clarity in what you do is done best with audio and video content. Online videos, online audios, podcasts, CDs and DVDs are the mediums that deliver your marketing messages better than text alone. Some people like to read, but everyone likes to watch and listen, so give your marketing messages for your business in every modality possible.

But when it comes to audio and video messages, whether it is  marketing or relationship building content, the use of music will enhance what is said and create an underscore to emphasize the message and  the comprehension of the viewer is dramatically improved, meaning more will understand and respond when music is properly used.

Tip 1. You must use music that you have the rights to use. You cannot take a CD of movie music or a popular song and use it in your marketing messages. The cost of licensing popular and famous music is not feasible except advertisers with the budgets to afford those copyrights. There are plenty resources to obtain what is called royalty free music or buy out music to keep it legal.

Tip 2. Music conveys moods and emotions and most royalty free music is categorized by their providers by the feelings the music can create in people. So when building a message or video production, you must map out how you want people to feel while they are hearing your verbal message and seeing the visuals. Feelings of excitement, concern, comedy, location, time of season, and many other moods may be underscored by picking the right music. So think about how you want your audience to feel when they view or listen to what you have to say.

Tip 3. Use software that allows you to mix the volume levels of the music and up or down to punctuate your message when need. The music can be felt, yet be soft so narration can be heard, but then come up louder to transition or signify and end of a key point. Computer software allows you to preview this long before you publish and there are many great programs that allow you to have complete control of your sound mixing.

National advertisers on radio, tv and internet, and programming of all types use music because the audiences have to come to expect that means professional production value. People don’t always know why, but they compare your productions to the mediums what they have seen and heard on radio, and TV for years. So when you add music, and add it effectively, you raise your production values closer to levels set by those producers of radio and TV content.

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Learn How to Read Music

While at the beginning it may seem quite complicated, anyone can learn how to read music and even manage to get themselves to a professional level. When most people first take a look at a music sheet all they see are a bunch of lines on which various symbols are written, each symbol pertaining to a specific note. Just like with any language, while at the beginning things seem to be complicated, as you start learning and work your way up from the basics everything starts to get clear. If you intend on being some type of musician, whether professional or simply recreational, you are going to have to learn to how to read music partition sheets. Fortunately, there are a few helpful tips that can make the process that much easier.

Learn How to Read Music Through Repetition and Association

When it comes to learning how to read music sheets the main thing you have to memorize is which symbol corresponds to which note. Once you have figured out the placement and symbol for every type of note it is simply time to do what you did (or still do) when the time comes to write exams: memorizing. Your goal at this point is to get the information to remain in your head, and one of the most effective and time-tested ways of doing so is called repetition. The best way to go about this type of learning is to learn one note, then a second one. Before moving on to the third note, you must make sure that you already perfectly remember the previous ones.

Another great memory trick is called association, and it has been proven to be extremely effective to recall things. If you can manage to associate that which you are learning with something that is already deeply encrusted into your mind then you will have a much easier time remembering it. There are no specific guidelines to give as most people choose to associate their memories with personal experiences.

Read Music Better by Pacing Yourself

If you have ever overworked yourself in your lifetime either studying or doing any type of labor then you know just how much of a daunting task it can be to keep going. While at work you may get away with this depending on what type of labor you are doing, when learning something this becomes an insurmountable hurdle. If you’ve been looking at these music sheets for longer than you can handle then there is no point in continuing, regardless of your learning method: things simply won’t remain in your head. The most important aspect when learning something is how much fun it implies; the more fun there is to be had in learning the subject, the easier it will be to retain it.

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5 Musical Tips For Achieving a Great Feel and Groove

I love listening to other drummers, to hear where they’re coming from musically and what motivates their choices. I often share my observations with colleagues while shooting the breeze. My questions framing the conversation are always the same; “What makes this drummer great?” “What separates him from the rest of the pack?” “What drives his musical choices and instincts?” Recently, a bass player colleague paid me a compliment by telling me that I play “right on the beat; not ahead or behind.” I was elated, until I realized I didn’t know precisely what he meant. Musicians often evaluate the worth of drummers with phrases like, “Behind or ahead of the beat”, or “Great time and feel.” But what do these phrases really mean?

Just because I can’t translate these expressions into specifics, doesn’t mean that others are clueless. What it means, is that I think of these traits in different musical terms. I’d like to share these with my fellow drummers and instrumentalists. Here are 5 musical tips for achieving a great feel and groove.

Feel Trumps Time
Don’t worry about your overall time. Instead answer the question, “Does it feel right?” There are countless examples of musicians speeding up or slowing down in relation to a click track, and yet the overall track still works. From a drummer’s perspective, I immediately think about John Bonham and Levon Helm. Getting the right feel will take care of everything.

Orchestration
Maintain focus on the part you’re executing and how it enhances the track you’re playing. Your choice of instruments of the kit; what to leave in, what to leave out and what to highlight will make all the difference. A drum track with little or no use of cymbals has a much different feel than one that leans heavily on them.

Weak Hand
Drummers–try leading with your weak hand. (Other instrumentalists may be able to apply this principle to their instrument.) Doing this places your stronger hand on the weaker beats. With practice, this can change the feeling of your musical phrases. An added bonus is that the strong hand will often be on the second-to-last stroke (weak beat). I refer to this as the “leading tone” of the phrase. Emphasizing the leading tone brings added life and energy to phrases. Articles have been written about this, and legendary timpanist, Fred Hinger, made this leading tone theory the centerpiece of his teachings. Implement it and I think you’ll see what I mean.

Remove the Drummer Hat
Plain and simple: take a step back and use your ears as a casual listener. How does your track sound now? Play to a wide audience and not only to fellow musicians.

Give Notes Their Due
Be deliberate and precise when playing note values. Drummers can express lengths of notes as well as the type of attack or sustain. Sometimes just being aware of it is all you need. However, if you want to take it further, you can sometimes achieve longer tones with dead strokes. This works really well on the ride cymbal or kick drum. Longer sounds can also be expressed with press rolls, bigger crash cymbals, etc. Quick hi hat splashes, smaller cymbals and quickly pulling the stick away from the drum head can help with shorter sounds. I’m not suggesting you go crazy with this stuff; don’t let it get in the way of your playing. It’s supposed to enhance your feel.

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Tips to Help You Memorize Music

Being able to memorize music is a skill although it is not vital in your performance. Memorising help gives you chance to concentrate on other parts of your performance.

Tips to help memorize music use these tips:

  1. Repeat small patterns regularly approximately 10 bars at a time, known as chunks. This helps commit the whole piece gradually to memory. It is easier to break down parts and memorise them that to tackle the piece head on.
  2. By repeating the chunks will cement them to memory with repetition and practice.
  3. Join the bars together.
  4. Visualise and play the music away from your instrument. Take regular breaks and return to the chunk that you were practicing and repeat it again.
  5. Read the music like a book.
  6. Singing the piece helps your memory remember what the intervals between the notes sound like.
  7. Play the chunks randomly. How about starting at the end of the page, playing the beginning then the middle. If you are able to play the bars in a different order than written, it will strengthen the memory of the chunks.
  8. Close your eyes. Try playing the piece or chunks with your eyes closed. If you are able to accomplish this then you have pretty much committed the piece to memory. Your memory will automatically play the piece, will be able to judge distances your hands and fingers have to travel to play notes.

After many hours of practice you will be surprised at how much you have memorized a piece. Often, you end up memorizing a piece just through constant and good practice.

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Music Tips For a Small Wedding

Should you have music at a very small, intimate church wedding ceremony?

Many couples planning a small wedding will choose to have no music at all. I can understand that, but it’s a shame.

Music is such a powerful way of expressing emotion. Your joy is no less just because the ceremony is small. I think you’d be losing something by foregoing music just because of the size of the wedding.

So how to best have music for small weddings?

Two tips

There are two things you need to do to have effective, special and memorable music at a small wedding:

Create a more intimate sound:

Use less music. But use it in the right places!

Tips for a more intimate sound:

There are several ways to create a more intimate sound.

Get close to your musician (or get the musician close to you)
A piano might be just what you need
A piano is a wonderfully intimate instrument. If there’s a piano available (whether in the chapel or in the main part of the church), especially a grand or “baby grand”, consider using it as the primary instrument.

The organ can work too
The organ, whether in the chapel or in the main part of the church, can still be used to great effect. The trick is to use it correctly.

A loudly-played organ may sound irritating with only a few guests present, so the organ’s softer stops must be used. A softly-played organ can sound wonderful!

A skilled organist will be able to use the quieter stops effectively to achieve this wonderful sound. But watch out for less-skilled organists that turn quiet music into something bland and uninteresting.

Don’t shy away from other instruments
Solo instruments, such as flutes, violins, cellos or harps can help achieve intimacy. Such instruments can easily be used as the only instrument or can could be used with a piano (or nearby organ).

Even a singer can work well. Just be sure your singer (particularly amateur singers) are comfortable singing in front of a very small group.

Tips for less music

The second thing you will want in a small wedding is to go easy on the music. That means using it where it will contribute and no more than that. Too much of it for a small ceremony can destroy the intimacy!

Suggestions for getting the right amount of music:

Use very little music before the ceremony.
For a small number of guests, there simply is no reason to have lots of music beforehand. A very intimate performance (for example, a solo piano or violin playing nearby the guests’ seating) could allow you to get away with slightly more music. But do focus on keeping it short.

Avoid a separate bridal processional.
A smaller ceremony usually also means a smaller wedding party. Especially if held in a chapel, there won’t be enough time to get through two pieces of music let alone one. Cutting two pieces short will be more awkward than cutting one piece short.

So keep it simple and just use one piece for the wedding party and the bride’s entrance.

Skip the postlude entirely and perhaps also the recessional.
Your guests will be able to exit very quickly, so a postlude won’t be necessary. It won’t take the wedding party long either, so the guests could start leaving during the recessional (after the wedding party has exited).

A small, intimate wedding can be a lot less stressful and should be every bit as joyful as a larger wedding. Music is one of the best ways to express this emotion and done right, will make a wedding of any size extra special.

Wedding Music Unveiled’s goal is to simplify your church wedding ceremony music planning.

We’ll give you music ideas and use our experience to guide you through what can be a confusing process. We want to help you choose exciting, memorable music that will make your wedding ceremony distinctive and a perfect reflection of you!

 

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Best Music Production Software That Will Help You Make Beats Like The Pro’s

Music Production SoftwareIf you have been searching for the best music production software available that is easy to use, packed with recording studio quality features yet staying affordable, this guide will hopefully help you to finally find what you have been looking for.

There is no doubt that there are beat makers and music studio software, by the thousands out there so how do you chose one that will not make you go broke, while at the same time, give you poor quality sound with useless software that is limited in features and disappoints considerably.

After many years of creating my own beats and dance music remixes, I finally found what any music nut professional would consider to be the best music production software you will ever find.

Let me go into a bit more detail so you can understand the power of having a good beat maker that will help you make broadcast quality sounds right from your computer.

First and foremost to achieve the level of quality beats that you hear at clubs or on the top of the charts, the music production software you chose must have the ability to export your beats as 44.1-Stereo-16BIT.WAV Files.

Secondly your beat maker should have a 16 channel mixer that allows you to edit channel volume and mute solo tracks. Computer keyboard triggers to allow you to use your keyboard to record and play drum beats and music notes.

To have the best music production software out there, it should have on the fly editing for your master export volumes, Metronome/Quant. and Bar count. No less than four bars and have the ability to draw in bars easily, open drum and key editors, record on the fly and be able to drag and copy bars.

Look for a well crafted drum sequencer and editor. It should allow you to draw in or tap in your sound beats, edit/create kits and the ability to chose your drum kit easily.

A quality beat maker will offer an effective pad technology that allows you to edit the volume and sounds of each pad and the ability to play pads that have triggers.

Any good quality music production software will have a Key editor that produces Hits, Instruments, Stabs, Quality Banks, FX and many more.

Imagine having a 4 Octave Smart Keyboard and a custom sample library which includes thousands of different genre sounds, easy categories to choose from and will update automatically every month at no additional costs.

Now I know your thinking that finding a beat maker program that has this many features is not possible. Let’s say there is such an animal, what can you do with all these amazing features?

How about Selling the beats you created, place vocal tracks over your beats, share them with others?

No matter what you chose to do with the beats you create, from the best music production software I have found to date, they come royalty free for life and are yours to do whatever you want with them.

The time has come for you to finally have the Best Music Production Software so you can make those killer beats you have been dreaming of.

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